@Gardencook, we have the same issues with our King Kullen stores where the zip code dictates the sale. We will be charged $3.99 for an item in the Bridehampton (aka "the Hamptons") because the city people will pay it. If you look at the circular at a zip code one hour away, their sale price will be $2.99. My friend in another town would see a $5 coupon for the King Kullen store by her job (too much competition in the area) and our circular would not have the coupon. However, it was good at any location, if you could get it. You would think the printing expense would be too high, but I guess not!! Shop Rite has great sales and prices. Aldi's is tough to beat on many items and I wish it were closer, but both stores are an hour away from me. With the summer traffic, I just pay the prices nearby and stock up when I can.