Walmart hopes consumers gobble up Thanksgiving sales
Wednesday, November 19th, 2008As consumers gear up for Thanksgiving, Walmart wants them to know that it will reduce food prices on a weekly basis to help offset the cost of the holidays. Under its Operation Main Street program, Walmart said it will save Americans more than $200 million over and above its everyday low prices this holiday. The retailer has launched “Saving Alerts,” a service that enables customers to learn about the latest discounts via free text messages to their cell phones. In addition, Walmart”s Ad Match policy assures customers that their Walmart will match any local competitor”s advertised price on the exact same item, alleviating the need for shoppers to drive all over town to get the very best value.
“We want all customers shopping our food aisles this season to know the trust they have in us to help them save money is well placed,” said Jack Sinclair, evp of grocery, at Walmart Stores U.S. “Last year we saved families an average of $700 on the same packaged grocery items sold at other supermarkets. We plan to keep on helping families stretch their dollars this holiday with prices that make a meaningful difference to their budget.”
From Retailing Today
