They are not eliminating the BA position or the cosmetics counter.
The % of 15 minute increment transactions is, however, a tracked figure, so checking out in cosmetics is definitely helpful to the store. Most stores have stickers, signs, and anything else they can come up with to ask people to check out in cosmetics. The BA's also will not receive their promotional money from vendors if someone makes their purchase elsewhere. We do not pay our BAs much. A good BA can give themselves a significant raise with their PMs.
For couponers, especially those who use RR, the catalina printer at the cosmetics counter always (no one knows why) does a better job at generating rewards. There is also the significant benefit of shorter lines. Customers and employees both sometimes feel rushed if something goes wrong and a line develops, and this does not usually happen at the cosmetics counter.
-Mike


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