Re: Vons is going the Ralphs way! Vons Corporate Office
618 Michillinda Ave.
Arcadia, CA 91007-6300
Re: your coupon policy changes as of 8/20/08
I originally was a Staters Brothers shopper, but left to shop at Vons. The thing that made me leave Staters was your double coupon policy. Now that you are changing it and are no longer willing to double the $1 and up coupons I will be taking my shopping elsewhere.
I have always thought of Vons as a leader not a follower, but your current decision to follow Ralphs is beyond disappointing. The manager I spoke to stated the change was made because of Ralphs new policy. He also stated it was also being done to help keep prices down over all. Well I have stood in your lines at the store so many times only to see most of your customers are not using coupons. Many times they do not even have a Vons card. So with that observation I believe most people are paying regular price more often than not. Your prices are high but I could always justify shopping at your store because the double coupons balanced everything out. I no longer feel this way!
A great example of your high prices I have a coupon for a FREE cat treats up to $1.69. At your store it is not free because your price was $2.57, way above the manufacturer recommended price.
I have a brand new Fresh and Easy that just opened up just down the street from you. Also I have a Costco, Walmart, CVS and Staters close by. My Vons has a gas station which I spend about $240.00 a month plus the $150.00 per week I spend on groceries is now a total loss of $800.00 per month to your store. My store also has a Starbucks that I will no longer frequent. No big loss because I have a drive through right down the street. Cha-ching another loss to you! I will buy my gas and other things elsewhere. I know I am not alone in my decision to leave your store. Many of my friends feel the same way. I am certain you will feel the loss of your customers because we have many shopping options beside Vons.
Sincerely a soon to be former shopper,
Ms XXXX
The real letter I am sending has my name and address
__________________ My running total for 13 days of shopping
Spent $236.06
Saved $658.15
Last edited by deeann7; 08-11-2008 at 09:12:42 PM..
Reason: typo
|