Hiya! I'm a BTFE trader, too- not a coordinator, but a parent who prefers to do BTFE fund-raising vs peddling "crap" to family and friends. (lol) I love the Box Tops program - hoping to really get more parents interested at my son's school- it pains me that people actually THROW them away! At any rate- I don't trade for Coke Codes, so I can't help you there. But I've often wondered what a fair trading ratio is for BTFE's and coupons. My standard actually follows your Rule of Thumb- $.10 for a $1.00 coupon (or, I say $1 coupon = 1 BTFE, so $20 coupons = 20 BTFE's). That seems pretty fair- until you have a trade with all super high value coupons or one with all super low value coupons. It all evens out in the end, I suppose...
But as one who trades for Box Tops, I try to keep my cost down to $.04 or less on the Box Tops (since I could just give the money directly to the school otherwise) to make it a "wise" use of my money. I usually require a minimum of 10 BTFE's per trade- but I'm thinking about raising that to 15. Do you have a minimum??
I'm sorry- I know I didn't really answer YOUR question, but was interested in feedback on my trading ratio from others. I always wonder if I'm being "fair".

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