The rewards card deal is buy 9 cans of 23oz+ of BRU formula, get the 10th free, 23oz+. The big 45 oz value cans work for the free formula coupon I just got this for free with my coupon today at BRU, it took the 24.99 off with no problems.

this is the can I got for free with my coupon!
Babies R Us Advantage Infant Formula Value Size - 45 oz - Babies R Us - Babies "R" Us