I've had my kids signed up for the past 3 or so years, and each year about 2 week before their birthday, they get a $3 off "gift card" valid on a $3 or more purchase. It comes in a birthday card. I threw the card my oldest got away, but I believe it said if you go to TRU on their bday, they get a balloon and Happy Birthday announced over the loudspeaker.
I signed them up shortly after my youngest's birthday b/c I didn't know about the club, so IDK if you signed up now, if you would get the $3 GC.


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