What do you think of this credit card commercial?

[derketchup]

What do you think of this video?

Please watch the video before answering. I'll post my own opinions once there's a page 2, as I don't want to influence the poll.

(Don't worry this isn't market research. It's amateur anthropology. I doubt anyone who frequents HCW will want to sign up for a credit card after seeing this commercial )

[BringontheWonder]

I voted "It captured American issues perfectly."


For me, that means:

• Many people have lost jobs or are in danger of losing their jobs.
• Many folks use credit cards for non-essential purchases even when they are struggling financially. "I just lost my job. It's a great time to buy a coffee for 23.99% interest." Really?
• Many folks are exceptionally generous and philanthropic.
• Many folks look to "found money" to finance their futures rather than making sound choices and planning for long-term prosperity.
• Credit card companies are shameless in their marketing.

The commercial also reminded me of Prison Break before it started sucking.

[Clipper]

I was distracted by the origami. You don't make a tiny bird out of someone's 8.5 x 11" pink slip. True origami is made with square paper. I know there are some designs for working with the size of the dollar bill, but I don't think you should be folding up cash to make pretty shapes.

While the sentiment of sharing is very sweet and I dream of being able to do the same, I feel Discover is using that ideal to mask it's goal of tempting people towards irresponsible spending.

If you want a chance to win a million dollars buy a lottery ticket. You pay the money up front and don't have to pay interest on it later. And the money you pay for the ticket helps fund things in your state instead of lining coporate pockets.

And lastly, that's one long-a$$ commercial!!

[434Teresa]

I think it should be done away with....Americans have enough debit already and then they go and try to get them to get in futher over their heads to try to win 1 mil. So many now days have lost their jobs and now discover wants them to get and use their cards anyway..well I guess Discover will forgive Ameriacans that use the cards to by food/ect for their famlies since the commercial is based on a pay it forward typed thing ant it no that should have been double ..

[faeryedark]

I thought it was cute.
No, i wouldn't try to win a million dollars by using my card...and probably not buy myself coffee if I just lost ajob BUT...then, again I might...it's awhole lot better then going into abar and drowning your sorrows ain't?

A cup of coffee and the paper or your laptop maybe just what you need to start looking for another job.
I liked that even in his own problems he was able to notice others

[jen276here]

I don't read too much into commercials, so I voted 'Get a Life, Der'

Seriously though - it is cute to watch, nice sentiment and all, but it is a commercial and it is designed to make you want to buy a product/ use a service so if I had to pick a position, I'd say Discover is trying to project itself as caring about its customers by playing off their emotions in a tough economy. Does it make me hate them? No - they are in the business to make money and if this commercial gets people to use their card - great for them. If it encourages people to share the wealth - even better. But I really don't feel people are going to do either - at least not because of this commercial….

[3timesoccermom]

To me it seems just like the gambling commercials - encouraging people to spend money they can't afford to part with for an extremely remote chance of getting a huge payout. And that money buys happiness.

[bali1228]

I voted it's cute and has a great story. It made me smile and I could use one today. It's what I think we all say we would do if we won the lottery, thing is I don't play the lottery and I don't use credit cards...and a feel good commercial isn't going to sway me. The people that already play games of chance, are probably the people that already use their CC for minor purchases anyway...

[Macaela25]

To me it seems just like the gambling commercials - encouraging people to spend money they can't afford to part with for an extremely remote chance of getting a huge payout. And that money buys happiness.

My sentiments exactly...and do it with huge interest.

[kval07]

I didn't vote for anything because I didn't think any of those things.

I thought, "I wish a nice, good looking guy would buy me flowers."