Why do manufacturers do this? Changing the spelling of a word or making a brand name that has hyphens when they aren't necessary?

**ari'smom** · 04-14-2011, 09:58:53 AM

Yes, I'm guessing the Creme in the Philidelphia Creme is for the same reason as the Wyngz - it isn't really cream. So for truth in advertising purposes they can't really call it that. Dan o nino I'm guessing is because nino is for little boy, and since it is for little kids they want the nino part to stand out?

RoTel I have no idea. But maybe it is a hybrid of two names that started the company or something? But since they don't really need that star, maybe they could send it to Krusteaz, who clearly does lol.

**ari'smom** · 04-14-2011, 10:01:04 AM

Oh here we go on the RoTel. RO*TEL ® - RO*TEL History And I guess the star is the star of Texas, more for their logo than their actual spelling?

**greenfrog57** · 04-14-2011, 11:41:40 AM

Originally Posted by ari'smom

RoTel I have no idea. But maybe it is a hybrid of two names that started the company or something? But since they don't really need that star, maybe they could send it to Krusteaz, who clearly does lol.

Originally Posted by ari'smom

Oh here we go on the RoTel. RO*TEL ® - RO*TEL History And I guess the star is the star of Texas, more for their logo than their actual spelling?

Yup-- I agree. Krust*Eaz would be so much better to pronounce. Thanks for the Ro*Tel hostory lesson.

I'd rep ya, but need to spread the love. ((Virtual Reps))

**loaslaen** · 04-14-2011, 01:55:35 PM

Originally Posted by greenfrog57

Thanks for enlightening us! I need to change my mind prononuciation now since I rarely say the name out loud.

Here's another one that is just plain weird:
Kozy Shack CowRageous Pudding Product
It dosn't sound very appealing to me, does it make you want to buy it?

You're welcome!

As for CowRageous...I completely get the word play on "outrageous", but, um, Cow-Rage = Cow-Mad = Mad Cow... not the best idea IMO...LOL!

**Smee** · 04-14-2011, 04:36:46 PM

Kre8iv spellyngz sometimes m'ake me grumpeigh.

**mellbutler** · 04-14-2011, 05:55:16 PM

how about cap'n crunch? I dislike it, will my kids got to speel captin as cap'n now?

**greenfrog57** · 04-15-2011, 06:46:20 AM

Originally Posted by Smee

Kre8iv spellyngz sometimes m'ake me grumpeigh.

It makes my head hurt!

I like "grumpeigh"

**PeachySteph** · 04-15-2011, 07:20:34 AM

apparently there are no phonics in the marketing world

**auntsashie** · 04-15-2011, 03:42:22 PM

Chik fil A is the worst....my daughter will read the billboards and ask if that is the right way to spell whatever those stupid cows wrote.

Thread: Why do manufacturers do this? Changing the spelling of a word or making a brand name that has hyphens when they aren't necessary?

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