Food Giants Race to Pass
Rising Costs to Shoppers By SCOTT KILMAN
August 8, 2008; Page A1
Companies throughout the food chain are changing the way they do business in response to soaring grain costs, and consumers are likely to bear the brunt in the form of rising food prices.
Farmers are making the broadest cuts to their livestock herds in decades, meaning meat at the supermarket will likely cost more in coming years. Middlemen are trying to shorten the duration of supply contracts to 90 days from one year so they can pass on higher costs more quickly. And food brands are shrinking the contents of their packages, from ice-cream cartons to beverage containers.
Everyone's adjusting," Brenda C. Barnes, chief executive of
Sara Lee Corp., said Thursday after the company reported a $695 million loss for the quarter ended June 28. That included an $850 million after-tax charge, mostly for writing down the value of bakery businesses hit by soaring wheat costs.
The Downers Grove, Ill., food giant, whose stable includes bread, cheesecake and hot dogs, is winnowing its product lineup and
reducing the amount of meat in its Hillshire Farm deli packages, among other steps. Sara Lee expects its commodity and energy costs to climb an additional $500 million in its fiscal year ending June 2009, following a $350 million increase in fiscal 2008.
Nestlé SA, which on Thursday reported a strong profit for the first half of the year, has raised its prices on thousands of products in recent months, passing at least some of its higher costs on to consumers.
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Many food processors, meanwhile, are slumping because they're having a hard time passing along their costs. Pork giant Smithfield Foods Inc.'s stock has slipped 10% since August 2006, while the stock of meat rival
Tyson Foods Inc. has lost 24% of its value over the past year. The stock of dairy-products giant
Dean Foods Co. dropped 5.7% Wednesday despite reporting stronger second-quarter earnings because it warned of "continued volatility and inflationary pressure."
"I think we are in the early stages of this," said Paul D. Ridder, chief financial officer of Tasty Baking Co., a Philadelphia maker of snack cakes, which raised prices of its single-serving items by 8% during its second quarter ended June 28.
During the first six months of 2008, the
consumer-price index for food compiled by the U.S. Bureau of Labor Statistics rose at a seasonally adjusted annualized rate of 6.8%, with
retail prices of breakfast cereal, bakery products and cooking oil among the fastest climbers. That six-month inflation rate is far higher than anything U.S. consumers have had to stomach in 18 years.
In another measure, the cost of the groceries that the federal government suggests middle-class families buy to have healthy diets rose 8.6% in June compared with the same month a year earlier.
The U.S. Department of Agriculture sees food prices climbing 4.5% to 5.5% this year and 4% to 5% in 2009. Even under this more conservative forecast, the average family of four would see its annual food costs hit $9,800 in 2009, up about $1,200 since 2006. [ed- Wait...how many (non-coupon) families of 4 live on $100 a month for food???!!!???]
"American consumers should brace themselves for sticker shock in the meat case over the next 12 months," Pilgrim's Pride Chief Executive Clint Rivers said last week during a conference call with analysts.
Many food manufacturers are retooling assembly lines to
produce smaller versions of everything from cereal boxes and ice-cream cartons to mayonnaise jars, margarine tubs and cheese packages. By
giving consumers less for roughly the same price, food executives hope to keep consumers from moving to cheaper brands.
Consider
General Mills Inc.'s Cheerios cereal. When the American Farm Bureau Federation sent members into supermarkets to conduct its second-quarter food-price survey, the 10-ounce box of Cheerios had vanished. So the volunteer shoppers turned to the box nearest in size, 8.9 ounces.
The smaller box cost $2.98 on average, up from $2.86 charged by the stores for the bigger box a year earlier. On a per-ounce basis, the retail price of Cheerios jumped 17% to 33.5 cents in the second quarter from 28.6 cents a year earlier.