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I have done a few-if you are among the chosen they will send you an email to let you know you are a finalist. You then click the link on the email and if you are among the first to respond (depends how many parties they are having and how many respond in your area) then you start planning your party via the party page at house party. They send you a really cool package with stuff for the party, you will have to purchase/supply some things though. Then you have friends over to enjoy the product, post some pics from the party and have your friends respond to the party with comments.
I've applied to most of them & been chosen to do two. It's lots of fun. Make sure you invite your friends through their site & upload lots of photos. My next one is the BOCA one on 2/20.
How Do the House Parties Work? 
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