"wicked" is a word used a LOT in RI. Its an adjective to mean 'very'. Maybe other states use it too, but all my life, I have heard of things being "wicked this" or "wicked that" with a RI accent. I have noticed that everytime Shaws puts the Colosal crab legs on sale, there is a little circle over the picture that says "wicked large". It seems like such an unprofessional adjective for a store a... I think its meant to be funny.
... is this a RI thing? Since that crab is going on sale starting fri 13, check your ads... cos I really want to know!
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Northern maine here and i always said wicked. since moving to maryland and then florida i've been made fun of a lot for it but its just so natural to use when i speak. Tim Sample, a maine comedian, is known for making "wicked" well known.
Becky
Yep, it's definitely a NE thing - when I visited Boston a while back (from GA), I was blown away by the accents and vice versa and "wicked" was the one word that got me as I had only known it in the traditional meaning - bad, mean, evil, etc...
As a Southerner, I would probably saved that ad and brought it home with me to show to all my friends - to me that is a bit wild. Not in a bad way, don't get me wrong.
Used 'wicked' all the time growing up in Mass. Still do, actually, lol! On a trip to Ireland, some California girls kept picking on me and my sister for saying 'wicked awesome' and stuff like that.
When my sister moved (which she's done a lot) that is the one word that outed her. Most people couldn't figure out where she was from b/c she didn't seem to have an accent. Then she would say "wicked" this or "wicked" that...
It is definately a NE thing. I do think it is odd to put that in the ad. It's probably not professional, but they are probably trying to keep the regionality (if that's a word) going. You know, give Shaw's a more hometown feel so you'll want to shop there. Clever marketing maybe!
wicked large?????????? 
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