PUBLIX: Name Change for "Essentials"

[Pinksink]

I was talking with one of the managers of my favorite store today and asked if the "Essentials" were changing on Thursday. She said she thought yes and went into the office to check. I had told her I checked the Alabama ad and did not see them there. She told me that they were not calling them "Essentials" anymore, that they would be under the "Love to Shop Here, Love to Save Here" logo, phrase or name...what ever you want to call it. Later saw a display with this Logos/Saying on it with the ad page blown up on it in CS area. Also, there are banners hanging all over the stores and down the aisle with Logos/Saying on them.
So in the new ad, these can be found on page 2 and include the following: (prices from Birmingham AL 35244)


Publix Milk Grade A: Whole, 1% Milkfat Lowfat, 2% Milkfat Reduced Fat, or Fat Free, 1-gal bot. $3.19

Publix Deli Pre-Sliced Sweet Ham 96% Fat Free, Located in the Publix Deli Pre-Packaged Section, 12-oz pkg SAVE UP TO $5.29 BOGO

Publix Premium Ice Or Frozen Yogurt, Including Light and Homemade, Assorted Varieties, half-gal ctn. Cream 2 FOR $6.00

Publix Fully-Cooked Entrées2 FOR $8.00Assorted Varieties, 17 or 18-oz pkg.Valid thru Apr 201

Kellogg’s Raisin Bran Cereal 20-oz box Limit four. $1.99

Capri Sun Drinks Or Lemonade or Roarin’ Waters, Assorted Varieties, 10-pk. 6-oz pkg. (Excluding 100% Juice, 10-pk.) $1.79

Crisco Oil Assorted Varieties, 48-oz bot. Limit four. $1.99

Suave Body Wash Assorted Varieties, 12-oz bot. $1.49

Sparkle Paper Towels Pure White Giant Rolls: Pick-A-Size, 2-roll pkg. $1.99

HTH

[smidget802]

thanks!

[BamaLady]

Thanks for the info! I'd been wondering where the "essentials" had gone to.

[Pennstater]

Thanks for telling us about the name change, but do they really thing $1 for one roll of papertowels is a bargain!!!??