Today, Sat. October the 17th, I found the small rolls of the Freshpet in chicken/rice/veg. variety for 2.99 each at a Decatur, IL Kroger. The larger rolls run four plus and the turbo roll runs 10 plus. They had treat version of 3.99 also. It was in a small upright cooler at the end of the pet food aisle. 49 cents for each roll as the coupon max was 2.50. Watch the expiration dates on it also when shopping. Our 46 pounder mutt eats half a roll, and loves it. I slice it into pieces for her, or she would gobble it all at once. I haven't seen the product anywhere else in my area. I was thrilled to get 10 rolls. The coupons were a gift from another trader. I was thrilled. Almost free pet food!