Re: Dog shampoo $$$!! Dog breeder [12+ years] and pet owner [30+ years] speaking here - countless bottles of expensive pet shampoo and conditioner later - of course the opinion you get depends on who you're speaking to! Vets, groomers and pet stores make their living on value added sales!
In reality a good/better quality ppl shampoo is better than a cheap doggy shampoo [especially stuff like Hartz and Sergeants! Hartz' fleastuff kills countless pups and kittens every year - I'm not even sure why they are still in business]. I used to buy the doggy shampoos + conditioners, and while the better stuff is great and makes for great coats, so does quality people shampoo. The problem with any bathing routine is when you overdue it or have a dog that already has a sensitive coat/skin to begin with. "Frequent washers" [what I call furmoms with a clean-nick] who shampoo their dogs weekly or bi-weekly, need to use good or better quality shampoos and also should condition every time they bathe [let sit in the crate for 5-10 minutes before rinsing off]. Weekly or bi-weekly bathing is not normal for a dog and can create skin and potential allergy issues if not done carefully and supported by quality food that helps replenish the natural skin oils.
A normal, fleafree dog [or cat] with a healthy coat [unless you have a puddle wallowing piggy] shouldn't require bathing more often than once every 4-8 weeks. Regular brushing is actually more important than bathing, as it stimulates oil secretion and hair/coat health. Before you all start yelling at me, I do realize that not all dogs are created equal, some have/get doggy odors no matter how often you bathe, others can go for weeks before needing a bath...
That said = Pert [like Dawn] also kills fleas nicely, and so does Loreal Vive [shampoo and let sit in a draft free, warm area for 10-15 minutes in a plastic crate]. I prefer using that to a pesticide shampoo, as I will still need to put some flea killing spray or topical afterwards [we're in GA and fleas are a way of life here], and I don't like to overdo it [as we have little doggies]. I also get some of the nicest results with Dove shampoos and conditioners, as well as Pantene.
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