I totally agree with this.
Here's my observation about the people in my corner of the world: While some people shop Wegmans because they believe it has the best prices or the best quality or the best whatever, most of the people that shop there do so because they can say they shop at Wegmans rather than at some less glamorous grocery store. They even boast about buying the store brand there! Ironic, I know.
We sometimes go "out to dinner" at Wegmans. They have $6 meals that include an entree and two sides. Some are really good; some are just good. It's kind of cafeteria style, so it's not as stressful as taking my 5yo to a sit down restaurant.


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