My commissary has this for $1.50 (no tags, so this may be a regular price/may not be). There are some packages that list $5 coupons inside and one of the coupons is $3/2 6.5 oz. or larger products, x4/11. So you can buy one and then go back and get two for free. FWIW the other coupon is $2 off brie.