Meijer will leak Black Friday deals to customers on 11/12

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Meijer will leak Black Friday deals to customers tomorrow | MLive.com



Meijer will leak Black Friday deals to customers tomorrow

Published: Thursday, November 11, 2010, 12:31 PM Updated: Thursday, November 11, 2010, 1:03 PM

Shandra Martinez | The Grand Rapids Press






WALKER -- Meijer Inc. plans to leak its Black Friday ads tomorrow to its Facebook friends and Twitter followers.

While there are scores of websites devoted to posting "leaked" copies of retailers' Black Friday sales circulars before they are officially released, the Walker-based retailer says it plans to give its own customers an online sneak peek.

"This is just one more way to make the holidays easier for our customers," said Jeff Handler, senior vice president of marketing for the Midwest supercenter retailer with nearly 200 stores in five states.

In recent years, Meijer has released its Black Friday door buster ads several weeks before the big holiday sale day following Thanksgiving to give customers time to formulate their shopping strategies.

Those who aren't plugged into Meijer's social media network can still get sneak peek access of Black Friday and future holiday ads at
www.connect.Meijer.com.

During the next few weeks, Meijer will preview other holiday ads online three days before they are available to the public.

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FOR IMMEDIATE RELEASE
CONTACT: Frank Guglielmi (734) 844-2781
frank.guglielmi@meijer.com


MEIJER TO PROVIDE CUSTOMERS WITH A “SNEAK PEEK” AT HOLIDAY ADS

Black Friday And Other Holiday Ads Can Be Previewed Online Several Days
Before They Go Public


GRAND RAPIDS, MI (November 11, 2010) – As customers prepare to launch into holiday shopping mode, Midwest supercenter chain Meijer is making it easier for shoppers to plan their strategy by allowing customers to see holiday ads in advance. The announcement was made today by Jeff Handler, senior vice president of marketing for the Grand Rapids, Mich.-based retailer.

“This is just one more way to make the holidays easier for our customers,” said Handler. “Several years ago, Meijer set the trend by proactively releasing our Black Friday door buster ads several weeks in advance. Providing the opportunity to see our holiday sales early is just another way for us to make the season fun, not stressful, for our customers.”

The new advertising preview program includes the release of Meijer’s Black Friday ad, which will be available for customers to see online beginning this Friday, November 12. Most other holiday ads will be available for preview three days before they are available to the public. Meijer’s ads for Thanksgiving Day and the Saturday and Sunday following Black Friday will be available for preview on Friday, November 19.


Customers who currently receive e-mail alerts from the company, as well as all 100,000+ Meijer Facebook fans and Twitter followers, can access the ad preview site by clicking on a link provided by Meijer. Anyone wishing to receive access to the ad previews can go to www.connect.Meijer.com and register by signing up for e-mail alerts or connecting via Facebook or Twitter.

The holiday ads available to customers to view in advance will include all of Meijer’s weekly sales and specials, including grocery, Meijer “Super Sales,” Toy Guides and Home Guides. While customers can see the ads prior to distribution, the preview does not change the effective date of the advertised products.

About Meijer
Meijer is a Grand Rapids, Mich.-based retailer that operates 195 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As the inventor of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com.