Well...I shop Kroger, Wal-Mart, and Publix every week since they are all within a couple miles.
I've never done price-matching at Wal-Mart, so I'm not exactly sure how that works, but with the exception of a few items, I find shopping at Kroger to be a lot cheaper. The double coupons and sale prices are great. Not to mention the fact that (at least in this area) the shopping experience is a MILLION times better.
The items that I know will be cheaper at Wal-Mart I just pick up there when I'm doing non-grocery shopping. They do take mfg coupons, and I rarely have any issues with overage/trial sizes, etc. (though I don't buy many per transaction :-))


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), they price match.
