Northeast OH received a Kmart store ad (aka: The Kmart weekly circular) in the Sunday newspaper.
In The Plain Dealer (Ohio’s largest newspaper).
I have the store ad in front of me right now.
It is 16 pages and it has a half height / gate / wrap around.
“Get a $10.00* coupon when you spend $30.00 or $5.00* when you spend $20.00 on these great brands.”
* = Offer valued 03/06/2011 thru 04/11/2011.
I believe that you can view your store’s ad online by typing in your zipcode.
Kmart - Weekly Circular
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One thing to consider is that retailers are taking a second look at distributing store ads in Sunday newspapers since it costs a lot of money.
One thing that Kmart might be doing is not including store ads in Sunday newspapers in certain areas or zipcodes, then, sitting back and see how much impact it has on sales.
I think that is Staples does from time to time.
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Terence in Brook Park, oHIo


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#99 Carl Edwards #60 Carl Edwards
My first grandbaby ... 9lbs 3oz Ethan Riley born 1-25-10
