I learned of a promotion in which one sends in 10 (or 12) qualifying UPCs to earn two movie tickets (and concession cash) in the current Hy-Vee grocery stores ad. I have a few questions about this promotion.
If you are not familiar with the Hy-Vee ad, you can find it by visiting their Web site at
Hy-Vee ::. Click the Weekly Specials link in the upper right hand corner and choose to view the ad for Des Moines, Iowa. (The previous week's ad is still in effect in some regions. You will know you have the correct ad if it has a hamburger wearing a graduation cap on the cover.)
There is a special section advertising Kellogg's, Keebler, and Sunshine products on pages 18 - 21, and page 20 proclaims "Get 2 free (with purchase) movie tickets! when you purchase 10 participating Kellogg's, Keebler, and/or Sunshine products. (A total of 12 products must be purchased to receive 2 movie tickets and 1 $6.00 concession cash voucher)"
1) Nowhere does it specifically list "participating products," but one would logically infer that it is all the products included on those four thematically linked pages. However, I know my inference is not binding, so I checked the print on the Official Order Form included on page 20. It says to send 10 or 12 UPC symbols from "any participating Kellogg's cereals and/or Pop-Tarts products." Not only is this far fewer products than I would have thought, it directly contradicts the text of the ad which mentions participating Keebler and Sunshine products. Can you resolve this confusion for me? Perhaps provide a complete text list of the products whose UPCs will be accepted for this promotion?
2) Having the ad with these sale prices in one's hand, the logical thing to do is to go to the store and start buying products in order to can send in the UPCs. The ad prices are effective in my area today 4/15/08 though 4/21/08. (In other regions the prices are effective April 13-19, 14-20, or 16-22.) However, I noticed that the Official Order Form says to send a cash register receipt "dated from 4/26/08 through 5/2/08." I think it is unfair and misleading for this to be an entirely different range of dates. Is this really the way your company intended to set up the promotion?
3) I attempted to find more information about this promotion on your Web site at
Kellogg's Promotions - A Complete List, but could not find it listed. Is there a reason for that?
Due to the time sensitive nature of the grocery ad and the promotion, would you please reply as quickly as possible?
Sincerely,
Myfirstname