
I'm going to preface my response by saying these are NOT excuses, just a different perspective:
When I first began couponing I joined this site and a few others (can't even remember them now). I often saw things posted (on other sites) about how you can get away with this, that, and the other.
I can truly say I'm probably one of the most honest people you'll ever meet... even to a fault. But for some strange reason, not following the rules of a coupon 100% (i.e.- using more than one in a transaction,etc.) wouldn't have registered as a horrific, horrible, unethical thing. I would've ranked it up along with throwing an apple core on the ground. Yes, it's littering, but the birds will eat it, right?
It wasn't until I posted here about a coupon that would still go through even it you purchased one of the "exclusions" on the bottom of the coupon and got reprimanded that I realized what a bad thing wrong couponing is. As I read more discussion here (in HUTC) I realized what a big problem this is and how wrong it really is. Now I'm very anal about making sure I'm doing things correctly.
The point is, there ARE truly unethical shady people out there, and there are also those like myself, who just didn't realize how BAD it is to do something like that. It took this site for me to see that coupons are like money and myself and stores can get into real trouble if not done correctly.