Re: Contacting Companies to Complain or Cheer! |
Originally Posted by LunaAislin What do you say when your asking for coupons? Do you use some sort of form letter or do you indiviualize each one? How do you go about asking for the coupon itself in addition to complimenting or complaing about thier product. What works better for getting coupons complimenting or complaining? | For mega companies, like P&G, asking will get you a response that they publish their own coupons in the monthly paper, and other offers.
Complaint will get you a coupon, often a free product.
For small companies that can't afford to pay for the weekly insert publication, just contacting them gives them access to their target audience, and if you ask for coupons they will send.
Some companies will send great coupons just for a compliment; almost everyone will respond to a request for coupons if they don't have regular inserts.
SC Johnson will send a product for a free coupon with any compliment, just include your address in your email.
If you DON'T ask, you might just get a thanks. Coupons are more expensive to PRODUCE and mail than you might think, so if they don't know you will use them, they may not send them.
Organic companies, ALWAYS ask.
Just FYI, the cheapest a single coupon print for the SS insert, one coupon one time, is around $300,000. Minimum. So, P&G invests loads in printing their booklet, and in customer reps answering your emails to say that they won't send coupons, go buy a paper. Small companies can't afford the print, so they make their own and keep them close, maybe a tear pad, maybe just for people who ask. ASK :)
__________________ Marie (MJ) |