Re: Secrets of the grocery stores Completely forgot about this until I started blabbering about coupon usage in the other thread LOL
Companies that have 'Reps', which most of the bigger ones do, like Kellogg's, ConAgra, etc. push coupon campaigns big time.
This is going back to me working at WM, but I'm sure it applies to anywhere. When they know the store is having a sale during a coupon campaign (high value/free/bogo that sort of big coupon deal) They PUSH the store to order more, or to build a display of it. ConAgra was the worst for this - my goodness the rep was great, but at the time coupons weren't big in the area, and we rarely needed to buy extras in anticipation of crazy coupon people LOL and he would push and push and push me to order more stock! They want their product sold during that time - they want their product to be front and center and they want that product to fly off the shelf!
So yes, companies know when they're having a coupon out, the stores know when there is a coupon out, and both anticipate the sales. Now, not all of that info trickles down to the cashiers and/or even store level employees - but corp definitely knows about it! |