By the end of this year, all coupons will be carrying this new barcode. The GS1 barcode is being put in place to reduce cashier intervention and hold 5x more data then the current system to reduce coupon fraud.
Yes, the $3/3 is a MQ and the redemption is through Kelloggs. That being said, other stores 'should' take the coupon since it is a MQ. The scan part only is an issue if the store hasn't update their systems for the new barcodes.


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