CVS ~ Question: discrepency w/ Ready to Feed vs Concentrated Formula in this weeks ad

[hillaryef]

Okay...need to ask a question...seriously...

On my page 13 of this weeks ad, the bottom left hand corner it has the statement:

With card "similac ready to feed formula 32 oz (excludes alimentum)" and there is a red bubble with $4.99 on it.

Here's my question...the bottle on the picture is for the new concentrate that similac has come out with. It is in the ready to feed bottle.

Let me be clear here...it is not ready to feed...but when I was at Target the other day and asked about it (hadn't seen it before), the area person for the baby section (had no idea they had a person like that?) said...yeah that's the new concentrate...but similac is calling it the "ready to feed concentrate" It isn't ready to feed b/c it requires being mixed with water...but that's what the guy said when he spoke with the Similac person that was stocking the shelf. Didn't know similac even showed up at Target. He said that since it was a brand new product...a similac guy was there?!?!?

So this is a brand new product...I feel like I did when my DS was on a brand new formula two years ago. He was on a brand new formula the day it hit the shelf...well about a week after. I know that I happened to meet a similac rep who was stocking a shelf at Walmart who told me all about the new formula. So I'm guessing that they really do send a similac person out when a new formula hits the shelf to explain it? Maybe?

Would I be okay making a case that the new (possibly called ready to feed) concentrate is also $4.99 b/c it is the one in the picture (unless there is a statement at the store somewhere stating that the wrong picture was used). Or do I need to go specifically by the verbiage? I don't want to break any rules...so I promise...I'm truly asking...I just would love to try this stuff...and with a formula check...it is worth trying at this price.

Thoughts? HONESTLY!

THANKS!!!!

[Squishypig]

I looked at this when I was in CVS this morning and it specifically said on the front, "Do not mix with water". So it appears that it is ready to feed formula but the concentrated description is confusing.

[poohmansmom]

What is in the picture and on sale this week is their new packaging of the concentrate that you previously could only buy in the 13oz cans.

If my twins were still on formula I would be using all my formula checks on this offer.

The cans used to be around $3 each and were only 13 oz before mixing. You also had to mix the can all at once even if you just needed one feeding. This bottle holds almost three times as much and is resealable. This would be great for travel, the babysitter's, or just a long day visiting family. I am assuming that once it's opened you have to refrigerate but it would be so much easier to carry with you when you're going somewhere it can be kept cold and just make bottles as you need them. Also the increase in ounces seems more economical as long as you still mix it on a one to one ratio.

The last time I bought the ready to feed packaged like this for a trip it was about $7 for the same size and since you weren't mixing it -the formula didn't make many bottles.

[ekoury]

Well, you can always play it by their own rules... You know how they always tell us.. You can't use a coupon on this item because it is not pictured on the coupon... Well, now this formula is pictured in your own ad... So, SELL IT TO ME