First of all, good for you!! You're way ahead of the financial curve learning this and it will save you untold amounts of money over your lifetime too!
I'm going to make an assumption that you have watched that show, Extreme Couponing? You mentioned "how do other people get it free".
Your example of getting the pantiliners for 9 cents plus tax, making them 18 cents is very good! You have to pay sales tax, no way around it in most instances as coupons cannot cover tax.
People can get things for free (before sales tax) with the right sale and the right coupon (doubled if you have stores that double). But it's not often and don't get discouraged.
If you did watch EC, forget what you see - it's not honest or realistic. First of all, the stores ignore their own limits and policies on the number of coupons they accept for those episodes, there have been clear instances of people using a coupon for a product it was not meant to be used on, therefore getting an item free when they should not have etc.
And those episodes don't talk about how much the person shopping spent to get dozens of the same coupon etc. It's NOT a good example of couponing and leads people to believe they can replicate it when they can't as the stores will not allow customers to ignore the policies as they do for the sake of that blasted show
So, if you save 50-90% on items you do buy by watching for sales, match up with coupons, you'll be doing a GREAT job! And while you may not feel that's good enough, it's money kept in your wallet and not handed over for items you need to buy.
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ahhhh, yes, "missy" - she was a gem (being nice here!), major fraud in her shopping trip that was caught on video and dissected for the world to see.
We're not the 'usual' shoppers!

