There are always items on sale that don't show up in the ad, many times those are items that were on sale the prior week and carry over.
If your grocery store has an online 'order' service, you can check prices there. In my area we have two grocery stores that customers can order their groceries online for pickup and because of that, you can look up the price on anything (I do a lot of coupon match ups that way).
Also, while at the store each week (or whenever you go), check the shelf tags for the specials, many times the sale shelf tags show when the sale ends by date in small print somewhere, that can help you plan ahead some as well should you get coupons for those items.
Otherwise, bring your coupons with you along with your predetermined list based on the current ad. That way, if you find something on sale that you were not aware of, you have your coupons with you to match up.


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BUT, every grocery store I shop in has all the meat and dairy along the perimeter walls, and mentally it's just easier for me to think that way 


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mushrooms. It makes it so much easier to kill them.
