Re: Redplum discussion for Pgh shoppers? Here's the letter I'm using...I change it up a bit for each company:
Hello, I would like to voice my concern about your advertising in the RedPlum coupon insert. Recently Valassis, who puts out the RedPlum inserts, pulled their coupon insert out of our local papers (namely, the Pittsburg Post Gazette). We now only receive one RedPlum coupon insert in the mail. As a mother of three, I depend on the coupon savings in order to feed my family the brands they enjoy. I also use coupons along with local grocery store sales in order to purchase extra food to donate to our local food bank, charities, and family member who are on fixed incomes.
So weekly, it's not uncommon for me to purchase multiple Sunday papers for each member of my family in order to receive several coupon inserts.
Now that the RedPlum insert will no longer be in our Sunday paper, or any Sunday papers in this area, I will no longer be able to purchase those manufacturer's products who decide to use the RedPlum as a manner of coupon distribution. I will have to choose to support those companies who continue to offer coupon savings through our Sunday paper.
Our family has grown to love many of your food brands, such as your XXXX Insert brands/products you like here XXX, just to name a few. I'm sure many others in this area are in the same position as my family, and will begin to cut back on brands which no longer offer coupons to us in our Sunday papers.
I truly hope that your company realizes the loss of sales Valassis' decision could cost you in this area, and will rethink advertising in the RedPlum coupon insert.
Thank you for your time.
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