[CindyC3]

Please feel free to move this to where it belongs if this isn't the right place...
Yesterday I noticed that my neighbors were receiving this package on their lawns called, "YES, Your Essential Shopper". It was wrapped in the plastic that my newspaper came in but I didn't receive one. My next door neighbor just ignored it and put it in his trash. I went out and got it, opened it up and realized it was full of coupons! The exact (4) inserts that I received in my Sunday paper PLUS sales ads and coupons for local stores at the shopping mall. No other pages, just the inserts and sale papers, including the Target ad, and others such as Kohls, and Best Buy. I wondered why I didn't get this "extra" insert in my regular delivery? So I went on line and found out this..... (copied and pasted from Gannett website)

Gannett Co. Inc. last month launched Sunday Select, a packet of preprints wrapped in a special 6-page editorial product called “Yes! Your Essential Shopper.”
The Indianapolis Star was the first of the publisher’s newspapers to roll out the promotion, which is aimed at non-subscribers.
The Des Moines (Iowa) Register followed and launches at 14 other large Gannett papers will follow in phases through the first quarter of 2008, said Austin Ryan, Gannett’s vice president of production.
Sunday Select contains the same Sunday inserts delivered in the core product. In Indianapolis, carriers are delivering Sunday Select; delivery in other markets will vary by site, Ryan said. Early tests in Indianapolis and Des Moines indicated a favorable response, and more than 4,000 Indy households said they wanted to receive Sunday Select prior to its Nov. 4 launch.
Ryan said that as Sunday Select rolls out to other Gannett sites, the publisher will begin to standardize on the software and equipment necessary to support the initiative. “We’re working on a Gannett-wide solution to handle this,” he said. “You have to be able to do this on a national level.”
“Yes!,” meantime, will also be fine-tuned. It will be zoned into four regional editions to reflect consumers’ buying habits in the Northeast, South, Midwest and West.
Dave Walker, president and chief executive officer of preprint placement firm Newspaper Services of America, touted the concept, calling it “one of the most innovative ideas in the newspaper industry in years.”

WOW! I'm wondering if very soon you'll be able to purchase JUST THE INSERTS, and not the entire paper?? How cool. I'm looking at this package and it's very neat. Nothing but sales ads, and sales info such as what stores have what on sale this week, and coupons. There's also recipes, and product information like why to buy an humidifier, and things like that. Apparently only the NON-subscribers receive this as an initiative to get more paying customers! Any one have any other info on this?